1. The cover carried all the usual elements, but they were blended by the
color, and that simplicity popped it out from its surrounding, gaudy
competition.
2.covering the cover with as many pictorial and verbal appeals as they
could squeeze in, using every color (especially process yellow),
typeface, angle, overlap, silhouetting, shadow and trick.
3.Coverlines—lots and lots of them. Nevermind that your product is stylish
and elegant, and the gorgeous cover subject is ruined by all that type.
4.Convinced that they couldn’t sell a magazine that lacked a pretty model
on the cover, the newsboys refused to buy any themselves.
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